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NBA is Back Video

Led Marketing Team to create video to promote the NBA launching in FireFan.

NBA is Back Video
MLB Playoffs Video

Worked with team of production artists and post-production team to create hype video marketing the start of the Major League Baseball Playoffs in FireFan.

MLB Playoffs Video
Football is Back Video

Worked with marketing team to create NFL football hype video for FireFan app.

Football is Back Video
Soccer is Here Video

Worked with marketing team to create video to hype the World Cup. Also worked with translators to ensure that the app and all marketing could be viewed in it’s respective language.

Soccer is Here Video
NBA Playoffs with Shawn Kemp

Worked with marketing and MVP teams to get Shawn Kemp to promote our NBA Playoffs with Jersey Giveaways, Halftime Q&As and more. Compiled user submitted questions from social media and travelled to Seattle to get the answers from the 6x All-Star in person. 

NBA Playoffs with Shawn Kemp
FireMadness Video

Worked with marketing team to plan promotion, execute app updates with dev team, and worked with production team to create video marketing for FireMadness, during NCAA Mens Basketball March Madness in FireFan.

FireMadness Video
Picks For Cash Winner Video

Directed Marketing Team to plan and execute delivery of our first Picks For Cash winner. Organized logistics to travel to winners home and deliver check in person and turned it into a marketing piece to drive gameplay.

Picks For Cash Winner Video
FireFan 2.0 Branding

Created New App icon for FireFan 2.0 release using a darker navy blue, and adjusted icon size to visually match competitors. Updated overall brand look & feel to match current trends including marketing banners to advertise release to current users and brand ambassadors.

FireFan 2.0 Branding
Slam Event

Designed and implanted strategy to distribute printable graphics to our distributors so they can host events to promote FireFan.

Slam Event
FireFan Swag

Led design team to mockup, source and distribute new FireFan merchandise using a variety of processes including screen printing, foil printing, and embroidery. 

FireFan Swag
The Current Band Website

Designed, developed and launched an all new website for the high-energy party band The Current based in Salt Lake City, Utah. Includes CMS access to be able to make backend changes to the site, social media integration, and designed to be fully responsive across all device platforms.

The Current Band Website
MLB Launch

Social Media & Digital Marketing graphics designed to engage users by showing off visuals of the new features during gameplay for Major League Baseball in FireFan.

MLB Launch
Men’s BOGO Solize™ Email Campaign

Worked with web team to create email campaign to advertise our Buy One Get One Free Solize™ Sunglasses. For the Men’s sale masculine fonts were used with color to accentuate the model of sunglasses worn by the model.

Men’s BOGO Solize™ Email Campaign
Women’s BOGO Solize™ Email Campaign

Worked with web team to create email campaign to advertise our Buy One Get One Free Solize™ Sunglasses. For the Women’s sale feminine fonts were used with color to accentuate the dress worn by the model.

Women’s BOGO Solize™ Email Campaign
The Current

Created new brand for Modern Hits cover band located in Salt Lake City, Utah. The Current plays all of the latest/current hits and takes older songs and modernizes them giving them a current era sound.

The Current
Myrtle Beach Store Design

Worked with Store Design team to mockup, design, and plan new store buildout for Del Sol’s Myrtle Beach store location. Followed merchandising plan to ensure that graphics were placed in the store with a purpose to create flow for shoppers.

Myrtle Beach Store Design
BOGO Solize™ Email Campaign

Worked with Web Team to create a campaign to promote the sales of new models of color-changing sunglasses. Planned and executed concepting, product photography, and final design.

BOGO Solize™ Email Campaign
Ace Heating & Air Website

Created a new and improved database website experience for Ace Heating & Air based in Salt Lake City, Utah. Includes CMS access to be able to make backend changes to the site, social media integration, and is fully responsive across all device platforms. Launched in February 2017.

Ace Heating & Air Website
Big Game Email Campaign

Worked with web team to concept and create an ad for the Big Game 2017. Found image of helmets that were photoshopped to show team colors without breaking copyright laws.

Big Game Email Campaign
Del Sol Animated Clearance Sale

Worked with Web Team to design and animate sale to advertise clearance items. Incorporated logo icon as well as movement to encourage more clicks.

Del Sol Animated Clearance Sale
Del Sol Website Update

Worked with a Web Development Team to manage graphics and user experience for Del Sol Color Change at their international headquarters in Sandy, Utah. Worked with licenses such as Star Wars, Marvel, and Disney to create responsive graphics.

Del Sol Website Update
Blizzard of Nail Polish Email Campaign

Worked with Web Team to create Winter Nail Polish Campaign with multiple visuals that create a winter feel while still showing off new polish colors. Created snowflake arrangement by painting nail polish and shooting product from above.

Blizzard of Nail Polish Email Campaign
Del Sol Product Launches

Worked with Product Team to design 2017 Product Launch template. Led photoshoot including setting up seamless background, professional lighting, and photography and sweetening of photos. Created multiple layouts to fit a wide variety of products.

Del Sol Product Launches
Beauty Box Card Insert

Worked with Product and Web teams to create a double sided card to be inserted into our monthly Sol Style™ Beauty Box nail polish subscription service.

Beauty Box Card Insert
Love At First Box Email Campaign

Worked with Web Team to create a colorful email campaign to promote our Sol Style™ Nail Polish subscription box.

Love At First Box Email Campaign
Halloween Nail Polish Video

Stop Motion social media video campaign I did for Del Sol Color-Change. Responsible for Story Boarding, Art Direction, Photography and Post Production.

Halloween Nail Polish Video
Halloween Party Poster

Worked with PW Companies events team to create a poster advertisement for their annual Halloween Party. Chose retro design elements pay homage to classic horror films. Tabloid size on 80 lb. card stock.

Halloween Party Poster
Star Wars Animated Ads

Designed animated GIF ads for use with an online advertising agency. The main purpose of the ads was to transport the viewer into the world of Star Wars and introduce some of our latest Color Changing Apparel designs.

Star Wars Animated Ads
Sol Style™ Video

Fun video project I did for Del Sol® Color-Change. Responsible for Story Board, Art Direction, Photography and Post Production.

Sol Style™ Video
NPOM Email Campaign

Worked with Web Team to create concept and execute photoshoot. Shot bottles from above in a color wheel and then animated to create a spinning GIF for the actual campaign. Also created Social Media sizes for all of the corporate platforms.

NPOM Email Campaign
Ketchikan Store Design

Worked with Store Design team to redesign current store layout and enhance the shopping experience in Del Sol’s Ketchikan, Alaska Store. Ensured that best selling licensed products were easily visible to increase sales opportunities for customers.

Ketchikan Store Design
Light My Firecracker Email Campaign

Worked with Web Team to create an email campaign to show off our July Nail Polish of the Month. Shot the photo outdoors with a reflector.

Light My Firecracker Email Campaign
Testing Fences

Designed new Brand for Alternative Rock Band in Salt Lake City, Utah. Created and continues to manage social media platforms and created sized branding elements for each platform.

Testing Fences
Star Wars Day Email Campaign

Worked with Web Team to concept direction and create Star Wars inspired campaign. Used existing photo and photoshopped lighting coming from fingers.

Star Wars Day Email Campaign
Board Shorts Tech Pack

Worked with product team to brainstorm, concept and build shorts designs with color changing technology. Created Tech Packs of final 3 designs to be put into production.

Board Shorts Tech Pack
Football Packaging

Worked with Product, Packaging and Store Design teams to create packaging for new color-changing footballs. Box designed to allow color change to be shown off from front and back and allow the ball to be removed easily.

Football Packaging
New Nail Polish Display

Worked with Store Design and Product teams to create new POP (Point of Purchase) graphics to be displayed near the cash wraps in Del Sol stores worldwide.

New Nail Polish Display
St. Lucia Store Design

Worked with Store Design team to design new exterior graphics for Del Sol’s St. Lucia store located in the Caribbean. Design back illuminated graphics featuring lifestyle images of our products with an emphasis on fun in the sun.

St. Lucia Store Design
Holiday Polish Display

Worked with Store Design and Product teams to create new POP (Point of Purchase) graphics to be displayed near the cash wraps in Del Sol stores worldwide.

Holiday Polish Display
Marvel Store Graphics Update

Worked with Design team and licensed division to create new store graphics for Marvel licensed goods within Del Sol Color Change stores worldwide.

Marvel Store Graphics Update
Sol Style™ Beauty Box

Worked with Product and Web Team to find a cost effective solution to allow online users to sign up for a Nail Polish subscription. This subscription delivers new colors to subscribers doorstep each month.

Sol Style™ Beauty Box
Puerta Maya Store Design

Worked with Store Design team to design new graphics to utilize the large windows in our Del Sol Puerta Maya store located in Cozumel, Mexico. Designed rotating nail polish graphics that show that the polish changes color in the sun.

Puerta Maya Store Design
Kids Nail Decals

Worked with Product, Packaging, and Store Design teams to create packaging that appeals to kids while still following the look & feel of the Del Sol Nail Care family of products.

Kids Nail Decals
Star Wars Graphics Update

Worked with Design team and licensed division to create new store graphics for Star Wars licensed goods within Del Sol Color Change stores worldwide.

Star Wars Graphics Update
Nail Stencils

Worked with Product, Packaging and Store Design teams to create Salon Quality Nail Stencil designs to be used with Del Sol color-changing nail polish. Packaging designed universally to use with any of the stencil designs.

Nail Stencils
Nail Appliques

Worked with Product, Packaging and Store Design team to create a package that could be used universally with every color of Applique. Designed 9 colors of Appliques that all change color in the sun.

Nail Appliques
Volleyball Packaging

Worked with Product, Packaging and Store Design teams to create packaging for new color-changing volleyballs. Box designed to allow color change to be shown off from front and back and allow the ball to be removed easily.

Volleyball Packaging
Disney Store Graphics Update

Worked with Design team and licensed division to create new store graphics for Disney licensed goods within Del Sol Color Change stores worldwide.

Disney Store Graphics Update
Sol Sword™ Packaging

Worked with Product, Packaging and Store Design teams to create new packaging backer to display the features of Del Sol’s changing swords. Created graphics with pirate theme while still matching the look and feel of our brand and our store design.

Sol Sword™ Packaging
Sol Collection™ Packaging

Worked with Product, Packaging, and Store Design teams to find a solution that would allow us to package and sell our new Nail Care Set items in an effective way. Designed packaging to allow shoppers to choose their favorite nail polish color and be able to insert it into the box easily.

Sol Collection™ Packaging
Men’s Board Shorts

Worked with product team to concept, design and mockup 12 unique Board Shorts designs for Del Sol’s color-changing Men’s line. Each features permanent and color-changing prints, and branding elements.

Men’s Board Shorts
Ekin’s Garage

Consulted with customer to create mission/positioning statement, and style guide. Designed new forward thinking brand that works in many different color configurations.

Ekin’s Garage
Tooele Transcript Bulletin Website

Led team to re-evaluate brand use and styling guide. Created new cutting edge CMS website for Tooele Transcript Bulletin using PHP, XHTML, JavaScript and jQuery.

Tooele Transcript Bulletin Website
100 Years of the Art Department

This Documentary film won a bronze Telly Award in 2009. Due to the success of this film Aaron was asked to teach a documentary film class the next semester.

100 Years of the Art Department
Rockin’ the Cache-Bah

This documentary film is based on the local music scene of Logan, Utah. Aaron was the producer of this film and supervised a group of directors during the filming, storyline, and final edit.

Rockin’ the Cache-Bah
Anomaly

Jewel Case design and CD artwork for Utah based band Anomaly. All designs are forms of typography. Created in the Fall of 2007.

Anomaly
Water & Walls

CD Sleeve Artwork designed for Utah based band Water & Walls. Custom Stamp was designed and created to be used for “green” environment friendly recycled sleeve. The concept was to have an oriental feel with a polaroid snapshot nostalgia.

Water & Walls

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